One of the most underused online marketing solutions only requires 3 simple steps and a few hours of work each month (max). It's a solution that can result in huge increases of traffic, leads, and customers.
Why is the solution underused?
Perhaps due to ignorance or lack of belief. I don't know... but I've used it and so I am a believer.
The purpose of this short article is to introduce this solution and its 3 simple steps to you to make you a believer, too. So you can enjoy the profit-producing benefits, too.
The strategy: A/B testing (a.k.a. split testing, bucket testing).
Implement one of the best online marketing solutions in 3 simple steps:
Step #1 - Define an alternative to your baseline solution
Step #2 - Measure results of baseline and alternative solutions
Step #3 - Go with the winning solution
That's it. Well, one more step, actually...
Step #4 - Repeat.
These 4 steps can (and will, if diligently used) produce... more traffic, more leads, and more customers.
How to get more traffic - Test multiple traffic sources. Keep telling metrics, like how many visitors were generated, conversion rate (visitors to leads, leads to customers), cost per lead, cost per customer, etc. Then once you know the best performing traffic sources (in terms of bottom line profits) you can trash the under-performing (and possibly costly) traffic sources.
How to get more leads - Test multiple squeeze pages (a.k.a. lead capture pages, landing pages). Create a page identical to your baseline and then change one thing, like use a different title or different color scheme or a different headline. You'll want to test everything (over time), every part of the webpage to see what converts best. Keep track of your results, like the traffic sources used, conversion rates (see "More traffic" above), etc. for each test. Then once you know which version of your squeeze page works best (your baseline or the alternative), pick the winner. Repeat the process.
How to get more customers - Test multiple sales funnels. Where do you send your leads: an 800#, email campaign, or a call center. Test different versions of each. Capture the results and pick the winner.
Using this simple solution creates more traffic to a better converting squeeze page that sends leads to a better converting sales process, which of course results in more profits.
Edward Bordi is a marketing consultant. He works with small businesses by uncovering problem areas and identifying untapped opportunities. Through careful analysis, he develops and then implements a custom and comprehensive marketing plan - that is focused on dramatically increasing profits. Edward studied marketing at the prestigious Wharton business school, and is certified as an Independent Marketing Advisor (IMA) by one the top online marketing companies in the world, DotComSecrets.
Visit Edward's company website, 1EASYPLAN, to learn more online marketing solutions.
No comments:
Post a Comment