Online Marketing Solutions That Turn Customers Into Repeat Customers

Getting new customers is one of your goals business. But what about after you get that new customer? What's next? Forget about them and go after the next new customer?

And then the next?

Now of course you need to keep a steady stream of new business flowing through the doors, but if you do not have a plan to keep your existing customers then your business is nothing more than a revolving door. And when the day comes - a slow down in your industry, a new trend, a fad, or even a complete shift in the industry - that leaves you with little or no new business (it can and does happen), what are you going to do?

Go ask your existing or past customers for help?

Ask them to buy your stuff again, your other products, or help you launch a completely new product? Why would they help you? A person they bought from once and never heard from again.

They have no allegiance to you.

Even if you never experience a slow down, or worse, the destruction of the market you're in now, you still need to make sure you don't forget about your existing (and past) customers. They should be a part of your overall business plan. They should account for part (potentially a large part) of your revenue.

Not sure where to start?

Well, here are the 3 big things you must do to ensure your business continues to serve them (your existing and past customers)... some of the least used (among small business owners), but most lucrative online marketing solutions...

#1: Build a relationship with them. Saying thanks as they hand their credit card over to you is not the beginning of a relationship. It's a business transaction. Relationships last for more than a few minutes. And all relationships worth having (for both parties) involve more than one meeting. They require time to develop. They involve two-way communication. They involve trust.

For you to build a relationship with your new customers, you need to do all those things. The best way to start that new relationship is to ask for their information so you can stay in touch.

#2: Get their contact information. Asking for simple contact information is easy. And most people are happy to hand it over to you. There's no need to ask them to complete a full profile. A simple name and email address will do. Perhaps a phone number, too. More than that (mailing address, birthday, etc.) may be useful to build a relationship, but those details can be obtained later as your relationship grows.

Now, at least, you have a way to stay in touch.

#3: Stay in constant communication. With a name and email address you can start the relationship. Send an email the day of their first purchase. Say "Thank you!" Tell them a little more about you and your business. Tell them what they can expect from you and your business over the next few months. Keep it brief about you - make it about them. No one likes new friends who only care about themselves. Then on a very regular basis, monthly (at least), weekly (ideally), or even more often send them an email. Again, make sure it's about them - how they can achieve something great, learn something new, and solve another problem they may have. Include relevant and useful information and every once and awhile share something about you so they know your business is more than business --

It's a business run by people that are likeable, trustworthy, and interesting.

Do these things and when your customers (and past customers) need or want something you offer... they'll think you, not your competition.

Edward Bordi is a marketing consultant. He works with small businesses by uncovering problem areas and identifying untapped opportunities. Through careful analysis, he develops and then implements a custom and comprehensive marketing plan - that is focused on dramatically increasing profits. Edward studied marketing at the prestigious Wharton business school, and is certified as an Independent Marketing Advisor (IMA) by one the top online marketing companies in the world, DotComSecrets.

Visit Edward's company website, 1EASYPLAN, to learn more online marketing solutions

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How to Discover Online Marketing Solutions

The 4Cs of marketing are company, collaborator, competition, and customer.

One of the very first things you should do - even before creating your product, but at least before launching it to the public - is evaluating these 4Cs. Doing so can mean the difference between you becoming the new market leader or the new flop.

By leveraging your strengths...

By acknowledging your weakness...

By creating (or modifying) your product so it's exactly what your customers want...

By creating (or modifying) your product so that it's something that doesn't exist anywhere in the marketplace...

By working with people and organizations to get the word out - fast, is what you'll be doing IF you start with the 4Cs.

If not, you are working against yourself and the market to create and sell a product that is likely to be average (at best) and only if you're lucky, successful.

You can depend on luck, or you can do your research. Here's how:
Start with a blank sheet of paper.Make four columns.List Company, Competition, Customers, and Collaborator as the column headings.For each column, list as many things as you can about it. Hold nothing back. Whatever comes to mind put it down.

At the completion of this exercise you'll have sketch of your company, competition, collaborators, and customers - ideas, characteristics, and various things about you and your marketplace to explore further.

Somewhere in that list could be your next big breakthrough.
A big idea that acts as a springboard to a new product.An untapped source of leads.A vulnerability that needs fixing.You will discover online marketing solutions, offline solutions, product ideas, and more.

Here's how to get started...

In the Company column - List your strengths, weaknesses, culture, size, abilities, ethics, etc. The idea is to list everything about your company - everything. Anything that could be leveraged in a marketing campaign, that could be leveraged during product creation, advertising, employee communications, support. List affiliations, patents, and awards. List financial strength, and age of company. List anything that you could potentially use to improve your current position in the market, to create a better perception in the minds of your prospects, to become more attractive to collaborators (mutually beneficial partnerships with people and businesses).

In the Competition column - List all your top competitors. Study them. Find out their strengths and weaknesses. What segment of the market do they dominate? How do they dominate? How do they price, package, and support their products? Why do their customers go to them and not you? Where do they advertise? How do they advertise? Where don't they advertise? How big is their company? What's their culture? What's their marketing message, their position? The idea is to figure out everything you can about your competition, and how you can be different. The idea is to take advantage of the areas they're weak. The idea is to find a way to reach your goals and you cannot do that if you don't understand your competition.

In the Customers column - List the characteristics of your ideal customer. Who are they? Where do they hang out? What do they like? What do they hate? How old are they? Where do they live? How much do they make? How many of them are there? Why do they want a product like yours? What about your product is appealing to them? What about your product is unappealing? Get in the minds of your customers... ask them these questions if you don't know the answers. Create a survey. Send them an email. Organize a focus group. But get the answers. And then go build a product and company the better serves them.

In the Collaborators column - List all the people and companies that have access to/influence with your market. Then find a way to create a mutually beneficial relationship with them. They promote and you promote them. You do something for them and they'll do something for you. This one is all about finding more sources of leads, ways to generate more trust, and authority. If you can partner with a person or company or celebrity, then everyone that likes that person, company or celebrity now knows about you, too.

Edward Bordi is a marketing consultant. He works with small businesses by uncovering problem areas and identifying untapped opportunities. Through careful analysis, he develops and then implements a custom and comprehensive marketing plan - that is focused on dramatically increasing profits. Edward studied marketing at the prestigious Wharton business school, and is certified as an Independent Marketing Advisor (IMA) by one the top online marketing companies in the world, DotComSecrets.

Visit Edward's company website, 1EASYPLAN, to learn more online marketing solutions.

View the original article here

Before You Say Yes to a Digital Agency for Your Digital Marketing Solutions

I must say, there are hundreds (if not thousands) of digital agencies out there in the market. Every single one claiming to be the best one. No doubt, there are several very good digital agencies in the market, offering great digital marketing solutions, but, the sad thing is - not all are competent. And, thus, you should take utmost care while picking a digital agency for your business needs. Below are some tips/suggestions that you should (only if you wish) try out before you say yes and seal the deal.

a) Begin with a little bit of research: Have a quick look at the options available. Ask people in your circle. Go online. My point is, 'Start Doing Your Warm-up Exercise'. This step alone will give you a rough idea of how you should go ahead in your search.

b) Know What You Want: This step should actually precede the first one. Before you go out to find an ideal digital agency for your online marketing needs, you must know your needs. You should at least have a strategy of what you want to do on online platforms.

c) Ask and You Shall Receive: True are these words. As already hinted in the first step (a), you should start asking people around you. Family, friends, business associates, anybody can help you finding a digital marketing agency Delhi for you...for your online business.

d) Keep All Options before Your Eyes and then, COMPARE THEM: Try to find out as many Agencies and then, compare them on the basis of their offerings. Compare and choose the most-appropriate digital agency. Now, this is not that difficult. Or, is this? just ensure that you have only the trusted service providers on your list, when doing the comparison.

e) Have I Mentioned Portfolio Yet? - Don't forget to see what a digital agency has done in the past for their clients. They are, in no way, going to make an exception in your case. See their portfolio. Have they done the work which they're committing to do for you? If not, it's better to see another one. This may take a little longer, but, you will be able to find a perfect partner for your online marketing campaigns and also for your Web Application Development needs.

Hope this article (or whatever it is) helps you find a perfect partner! Do share your feedback in the form of comments. However, if you want to know more, you can reach me at below-mentioned contact details to know more.

Olive Global Digital Agency offers focused Digital Marketing Solutions which yield results for clients...for you.

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Underused Online Marketing Solutions

One of the most underused online marketing solutions only requires 3 simple steps and a few hours of work each month (max). It's a solution that can result in huge increases of traffic, leads, and customers.

Why is the solution underused?

Perhaps due to ignorance or lack of belief. I don't know... but I've used it and so I am a believer.

The purpose of this short article is to introduce this solution and its 3 simple steps to you to make you a believer, too. So you can enjoy the profit-producing benefits, too.

The strategy: A/B testing (a.k.a. split testing, bucket testing).

Implement one of the best online marketing solutions in 3 simple steps:

Step #1 - Define an alternative to your baseline solution

Step #2 - Measure results of baseline and alternative solutions

Step #3 - Go with the winning solution

That's it. Well, one more step, actually...

Step #4 - Repeat.

These 4 steps can (and will, if diligently used) produce... more traffic, more leads, and more customers.

How to get more traffic - Test multiple traffic sources. Keep telling metrics, like how many visitors were generated, conversion rate (visitors to leads, leads to customers), cost per lead, cost per customer, etc. Then once you know the best performing traffic sources (in terms of bottom line profits) you can trash the under-performing (and possibly costly) traffic sources.

How to get more leads - Test multiple squeeze pages (a.k.a. lead capture pages, landing pages). Create a page identical to your baseline and then change one thing, like use a different title or different color scheme or a different headline. You'll want to test everything (over time), every part of the webpage to see what converts best. Keep track of your results, like the traffic sources used, conversion rates (see "More traffic" above), etc. for each test. Then once you know which version of your squeeze page works best (your baseline or the alternative), pick the winner. Repeat the process.

How to get more customers - Test multiple sales funnels. Where do you send your leads: an 800#, email campaign, or a call center. Test different versions of each. Capture the results and pick the winner.

Using this simple solution creates more traffic to a better converting squeeze page that sends leads to a better converting sales process, which of course results in more profits.

Edward Bordi is a marketing consultant. He works with small businesses by uncovering problem areas and identifying untapped opportunities. Through careful analysis, he develops and then implements a custom and comprehensive marketing plan - that is focused on dramatically increasing profits. Edward studied marketing at the prestigious Wharton business school, and is certified as an Independent Marketing Advisor (IMA) by one the top online marketing companies in the world, DotComSecrets.

Visit Edward's company website, 1EASYPLAN, to learn more online marketing solutions.

View the original article here

Online Income Solutions - How to Solve Your Economic Issues

If you are struggling with the economy, having problems because your income is not enough, or having some debts that need to be cleared out, it's time to think about what you can do to make all those issues go away for good. Nowadays, there are plenty of online income solutions for your economic problems; therefore, I'm going to give you some guidelines that can help you to get started right away:

Look for information about what interests you
The greatest advice that I can give you is to be always careful; you don't want to fall into a scam and end up losing your money. Invest your money in legitimate, honest and serious companies. When you find something that you think it can be profitable, don't hesitate on searching more information about it. This can determine whether you have success and make money online, or you waste your time, money and efforts in something that is not worth it.

Don't fail to plan
You need to have a plan; otherwise, your online income solutions are not going to be successful. You could schedule 2 hours a day to work in your business, and have in mind that you are your own boss and your own employee at the same time. Remember if you're not working in your business, who is working in it? Take your business seriously, work on weekends, do whatever you need to do in order to get your business started. I want to remind you that "The greater the goal, the greater the glory overcoming." Don't forget that if you want results, you need to have discipline.

Go for it
When looking for online income solutions, the best thing you can do is to take action as soon as possible. Don't be part of the group of people who never take action because you will never see results. If you need to invest money, my personal advice is to start small and grow along with your business; however, if you don't have money, you will have to invest more time doing all the work by yourself.

In summary, there are a lot of online business models out there, but remember that if you don't document yourself about what you want and only take risks, you will probably end up losing your time and money. There are many online income solutions that will work for you, so just go for it, educate yourself and enjoy results.

If you're looking for an honest, ethical and legitimate opportunity to generate a full income from home click here.

For free training, free education and a free income generating website, visit http://thefastincomeplan.com/ today.

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